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Maybe the most significant value that makes our approach to this business significantly different than most, is that you are getting a team, not one person. Its important to write clear and concise subject lines for announcement emails. Jones suggests asking the following questions: In this process, consider the different roles required: leadership team, marketing team, design, copywriting, legal and HR, Jones said. The green CTA button is eye-catching as well. [name] has been promoted to [new job title]. Tapping into that potential can bring about powerful results in your rebrand. These five questions can help you get started. You could also look into Simplilearn's Professional Certificate Program in Digital Marketing if you are looking to take your skills to the next level. Offer an incentive to encourage your readers to take action:For example, if youre launching a new drilling company, you can offer a discount if customers buy drill bits during the next few weeks. But when done right, a brand transformation can bring exciting new opportunities for growth. The star is a symbol of excellence and stardom. What this means for our existing clients is that its business as usual with more capabilities offered for you. 7 Effective Email Newsletter Templates and Design Examples. Copyright 2001-2023. How to Successfully Communicate to Customers That You're Rebranding In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and wed like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. Tie that direction into not only your new design but also the messaging you use across all channels. Instead, be upfront about whats happening and why youre making the changes. It clearly explains the changes and provides the subscriber with sample content. Brand your laptop with one of four new Company X backgrounds [link to newly branded desktop backgrounds]. In order to maintain the integrity of our new brand, it has to be adopted and supported by everyone in the Group. A conscientious focus on budgets and strategic milestones for implementation will help ensure an effective rebranding process that customers will understand and appreciate. When it comes to a marketing campaign, awareness is everything. Consider how youre going to go about your rebrand, as well as how you will announce it before you start. Rebranding efforts shouldnt be rushed. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. Learn More{{/message}}, {{#message}}{{{message}}}{{/message}}{{^message}}It appears your submission was successful. We welcome your comments, questions and advice. Are you rebranding a company? You want to make sure you get it right the first time around; otherwise, it could impact the credibility of your business. Create new social media ads that highlight your rebranding efforts. It's easy to forget all the places where your old branding appears. Not so great, huh? But, with the improvements in the product features and the shift in target audiences, the company wanted people to take them more seriously. Jun 6, 2022 - By Striving to maintain the iconic and recognizable mark was a primary goal. The DSP Mutual Fund Rebranding Announcement Newsletter. An reminder after-login message to all customers and trials A social media post Day of name change: An announcement email to all customers and trials (despite who had opened / not opened) An. Launch : By launch day, you should have every detail ready to go. Complete a brand inventory,said Lauren Craven, director of communications atImperial Dade. 7 Best Ways to Announce Your New Website Redesign Rebranding: Strategy, Tips And Examples - WiseStamp And don't cheat. How is it going? P.O. One could argue that this is an edge case. Now, they wants to be more than that. How to Effectively Introduce Your Company's Updated Brand. Announcement: We're rebranding with brand new logo and website! The national drugstore dropped the Caremark from its brand and replaced it with Health in 2014. The changes will be effective from [Date] on every platform. Rebranding Announcement Letter To Customers - 52Editions Contact marketing for assistance. Once youve completed the processes above, its time to announce your rebranding. The color blue was the main attraction. That can drive customers to the shop to check out the new chairs. Dunkin' rebranding involved refreshing all of its logos, packaging, advertising, and even remodeling the store designs. 1. Hi there, Im Sourav. Consistently expressing the Company X visual identity builds a strong brand awareness, allowing Company X to maintain our position as the marketplace leader. Jason Hall - ROI Driven Digital Marketing. Our new identity has been designed to satisfy all the existing expectations of what our original mark stands for, while simultaneously moving the brand forward to acknowledge the international spirit and the vision of reinventing how people interact andshop fashion online by combining e-commerce and social media where users receive clothing based on their personal preferences, likes, and interactions. The consistent representation of these core colors helps reinforce the distinctiveness of the Company X brand. Their logo was a clear sign of that statement. The nature of the newsletter is global everyone receives it including shareholders, investors, customers, etc. The rebrand carries through from inside the store to the outside world, including a logo redesign, packaging designs, store remodels, and brand messaging on all advertising and marketingchannels. Social Media Rebranding in 6 Easy Steps An announcement email is a marketing message that a company sends to its contacts to inform them of recent updates, new product releases, policy changes, or upcoming events. The company also made a fun new advert to promote the rebrand with a tagline that says Just Call Us Dunkin. Why we like this announcement email: Fenty Beauty uses beautiful visuals and adds the word hyper-limited to trigger the fear of missing out. A Digital Marketing specialist training covers all areas of digital marketing. Everything you'll ever need in your design resource toolkit. Required fields are marked *. In the letter, you can explain the reasons for the rebrand and how it will benefit your customers. ET. All rights reserved. In the meantime, keep an open mind and be willing to make tweaks if necessary. We have made it our purpose to grow with intention as individuals and as a team. Don't cram too much information into too small of a space. When you do, approach it through the eyes of your customers first. The company even designed its own font, with support for over 13 different languages, so that the designs can look consistent across all platforms and countries. The container brand has been a U.S. staple for decades, but the Tupperware party style of sales was not keeping up with the 21st-century e-commerce demand. Your goal is to keep attracting leads and maintaining existing customers, so don't lose your website's appeal, ease of use, and readability. In case the link is offline, you can download a PDF copy or a full-page screenshot. It wont, and shouldnt be, a fast and easy process. How to Write an Announcement Email: Tips, Examples | Sender Heres an example of a new business announcement newsletter: Dear [name],We are pleased to announce that were expanding due to our remarkable growth and success over the last five years.Well be partnering with organizations that offer death & funeral, birth & maternity, wedding, graduation, and vacation services.Were moving to a new center on 16th Street Mall in Denver, Colorado.We invite you to celebrate with us when opening the shop on 3rd March 2022. For marketers, a constant sense of curiosity and observation is key to becoming successful. Here's a sample rebranding announcement that will provide a good starting point for you. After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver and bring widespread growth and build a better future for online fashion shopping, The new logo evokes strong feelings of energy and excitement. Tweets @souravify. This steps major idea is to strengthen our growth and commitments by helping our customers identify with our brand in the marketplace. Heres an example of a new feature release announcement email: Hey [name]Our new, improved version of [product name] is now available!We made sure to [provide a brief explanation of how the updated version is unique].Ready to get the upgraded version?Click the button below to download it! Use graphics to make your email more engaging:For example, if your dog food company is launching a new product, you can add the products image to generate excitement. I agree. Although a refreshed look for the brand was necessary to make the channels more attractive to new audiences. Sourav is an aspiring marketer with a passion for all things digital. Your email address will not be published. I often suggest doing a customer focus group to kick things off, to get a better idea of what your customers think of you right now, Barry said. We are excited for you to continue to work closely with the same member of our team and their division. Please read our complete disclaimer here. That's why you should include advertising and publishing posts early on. Dunkin Donuts was a well-known brand and everyone knew what they can get from its chain of shops. Dont try to downplay the changes or present them as minor updates your customers will see right through that. To find colors that are consistent with the business needs of your department, please refer to the relevant style guides. Acknowledging that it had outgrown its original brand identity, the company said the rebrand was meant to signal its embrace of Airbnb as a home experience, not just a website to rent houses. Marketing a new brand is a big undertaking that involves a wide array of challenges and obstacles. Thankfully, even with a rebrand, the logo symbol remained unchanged. Keep it positive. Here are five examples of different email templates you can reference when drafting your announcement emails: New business announcement emails allow you to reach out to your existing customer base quickly instead of going live on media sources such as TV ads. It is essential to assure current customers that the new brand is a positive transformation and will not affect the service and commitment that the business has demonstrated thus far.". To recharge your brand, take a hard look at what customers enjoy about your company and focus on what you do best. Heres an example of a product launch announcement email: Dear [name]The new [product name] has arrived!What differentiates [product name] is [explain its unique quality and why people might want to buy it].You can purchase [product name] from our online store or Amazon. Corporate Rebranding Announcement Newsletter Inspiration - Entropy Baba We're Excited to Announce that We're Rebranding - 8393 Creative Introducing Our New Brand The Company X logo and brand has undergone a significant transformation. As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. This new brand identity gave Mailchimp a bold yet more creative look. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. Come up with a press release about the rebranding and highlight any events associated with the launch. To mark the legacy brands new era, Tupperware did not stray far from its roots, nodding to 70s nostalgia but embracing a clean and modern look. Our keynote speaker will be talking about it in detail.The first 40 people to place an order will receive free shipping. In this post you'll learn: What an announcement email is and what you should include in one 20 examples of great launch emails (with takeaways) to inspire your own campaigns How to time an automated product launch email . When expanded it provides a list of search options that will switch the search inputs to match the current selection. However, the rest of the redesign featured a more colorful approach with weird visuals and animations. On the other hand, introducing the new branding too slowly will make it difficult for customers to differentiate between the new brand and the old. Lake Butler, FL 32054, Specialty Net Lease Investment Opportunities. But, a complete rebranding was necessary to find the right brand identity. Here, the addition of health is twofold. Now the company is ready to take on the world. That was exactly what the Dropbox had in mind for the rebrand To celebrate the strange moments of the creative process. If an announcement has been made already about rebranding and your email signature fails to follow suit, customers may be confused about the changes the company is making. Think about your current customer base and what type of brand values they are searching for. Combining Instagram/TikTok with Namshi and the element of the Stitchfix subscription box. A shift in a businesss strategic approach is usually the best time for a rebrand. Draft up a press release and get it in front of key media outlets in your industry. Whenever youre in need of inspiration to write an announcement newsletter or facing the classic writers block read this email as an example. We're releasing an updated brand . 5 Incredible Examples of Successful Rebranding - Simplilearn.com Our simple drag-and-drop editor allows you to create announcement emails without HTML knowledge and automate the whole process by pushing aside manual tasks. Yes, rebranding is a laborious process with a lot of moving parts. April 30, 2023 Updated 11:30 a.m. And the brand transformed the brand identity to align with modern-day expectations. Were releasing an updated brand identity, which includes a new definition of our logo and colors. However, given the fact that a customer who wants to read the newsletter has clicked on the web version for a smoother reading experience, it is important to ensure that the experience is flawless. You're sure to feel overwhelmed at times. Keeping your audience informed will prevent the rebranding from backfiring and causing frustration. Be specific about whats staying the same. You also want to announce it in phases and not jump to dump it on people slow and steady wins the race, Jones added. Since rebranding should be a slow, calculated process, you cant do everything at once. Applying Your New Brand to Your Printed Materials. 8 Best Company Rebranding Designs & Examples | Design Shack