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I particularly love this extra white & crisp jacket. " Alexis Traina, Suzie Kondi makes these amazing French terrycloth jumpsuits that are an easy, comfy travel essential. For Traina, it's the sweet spot of a career spent nurturing relationships with talented people. Photo: Photographed by Drew Alter. The book offers a glimpse into the world of Napa through the eyes of a true native who has a passion for this magnificent valley. His 1905 Georgian town house defines that nexus. He started as a feature writer in the People section, which was anchored by Herb Caen's column, and has written about people ever since. This is a family home; its very comfortable and familiar., The decor is an assemblage of styles, though most are heirlooms and antiques set in place by Trevors mother. / AFP PHOTO / APA / HANS PUNZ / Austria OUTHANS PUNZ/AFP/Getty Images, Dubs fans picking apart video of possible Poole-Draymond incident, Bay Area preschool teacher suspected of dumping body along road, Bay Area mom influencer found guilty of lying about kidnapping, Destructive landslide closes historic California institution, More rain, 'unseasonably chilly' temperatures coming to Bay Area, 'Horrible': Oakland rapper dumps on Chase Center Warriors fans, 49ers out in full force at Warriors-Kings Game 7, Sold-out Berkeley crowd gets rowdy at country star's concert, Horoscope for Monday, 5/01/23 by Christopher Renstrom, Shock, fear as 2 killings in 3 days rock quiet Davis, Steph Curry killed off the Kings with a smile, On an island of resorts, this Hawaii hotel is the budget option, Des Linden unveils new book, shares race day must-haves, 11 gadgets to boost your WFH productivity, Why every Californian needs an air quality monitor, Your Privacy Choices (Opt Out of Sale/Targeted Ads). I am obsessed with a pine scented candle called Frasier Fir by Thymes. Consider, for example, some of her favorite pairings: Oreos and merlot, cake and Sancerre, barbecue chips and ros, chocolate bonbons and a bottle of Modern House Wines, a project that she started at Swanson in 2000 with the help of Andy Spade (another contributor to the book and one of her favorite partners in crime). Trevor Traina is married to Alexis Swanson. "It really hit home that San Francisco has become the center of the idea economy." Creative director for her family-owned Swanson Vineyards, Alexis Swanson Traina is quite familiar with all things Napa. We are bound to one another by the kind of esprit de corps that comes with the pursuit of magicmagic in the vineyards, on the table, at the drawing board. Wishes are delivered via cleverly devised themed packaging--a quarterback experience with Joe Montana ($43,000) will arrive in a box with a note resting on a piece of turf. Thirty-two years ago my serial entrepreneur father, Clarke Swanson, got an itch, a romantic notion of the American dream, and in the blink of an eye purchased a hundred acres in Napa Valley, on Oakville Cross Road. He commissioned Venice-based textile maven Sabina Fay Braxton to create a stamped crimson velvet and, in the tradition of grand eighteenth- and nineteenth-century establishments, "bathed the whole thing in itwalls, curtains, sofas, the works." My parents house is an enchanted, imaginative and romantic world with donkeys, sheep, chickens, playhouses and banana trees along the Napa River, says Alexis. Three years later, Traina sold CompareNet to Microsoft for a reported $100 million. Travel essential number one." I could often be found doing business at my roll-top desk, shuffling papers and stamping voided checks; flipping through Harpers Hideaway Reports researching my parents travels; or at my mothers knee in dusty antique shops, that always played quiet AM radio. Theyre not necessarily light weight or modern but they say: Ive arrived, and Im ready for some serious fun. There's also a philanthropic component to the business. Many of the guests stayed at the super-luxe Hotel Sacher Vienna, the birthplace of the famed chocolate and apricot cake, the sachertorte. New to Traina's list of endeavors is becoming CEO of messaging app, .css-gegin5{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:#9a0500;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-gegin5:hover{color:#595959;text-decoration-color:border-link-body-hover;}HiNote. The enormity of the renovation might have defeated some newlyweds. Allison Speer, whose PR firm has been instrumental in bridging the fashion and technology worlds in San Francisco, wore Dolce & Gabbana, while Alexis Traina was in Zimmermann, Mary Beth Shimmon. In my awkward teenage years, I became obsessed with Lady Diana Spencer and insisted on having her same hairdo, eagerly spritzed with several bottles of Sun-In Not a good look in tropical climates, with braces. He is every bit as knowledgeable about the decorative and decorating arts. Historically, its mind-blowing, she says. These little collections tell the story of a person, their taste and sense of humor, but more importantly, what kind of fantasy they are creating.. Alexis Swanson Traina Creative Director, Swanson Vineyards My name is Alexis Swanson Traina, I am a wife, mother of 2 young children, blogger, and also Creative Director at Swanson Vineyards, where I have worked with my dad since graduating from college. Alexis Swanson Traina, the San Francisco-based author and renowned authority on wine, style, and entertaining, celebrates the launch of her new book, From Napa With Love. The old house had less room, but was very charming., Even with its updates, the Napa Valley getaway is a far cry from the couples primary residence, in Pacific Heights. Now comes our first glimpse into their glamorous new lives in Europe. Those who can't find their dream experience in Traina's impressive lineup can fill out a "wish list." Every year, the day after Thanksgiving,we assembleour entire collection on a table in our front foyer, and each night of the holidayseason we light the colored candles and marvel at the magic illuminating the room. His wife, Alexis Swanson Traina, who was at the ceremony, will return to Vienna from San Francisco with their two children after school is out. Children duly arrived; the couple moved in two weeks before their second child, Delphina, was born (her elder brother, Johnny, is now two). Half of IfOnly's business is now bespoke. In a Thursday morning ceremony at the historic Hofburg imperial palace in Vienna, San Francisco tech entrepreneur and socialite Trevor D. Traina was officially installed as the U.S. ambassador to the Republic of Austria. "We got the house in April, were engaged in May, and married in August," he says. Year. Email: [email protected] Instagram: @sfchronicle_art. I started to research my book, From Napa with Love, which was published by Abrams in September, by reaching out to the areas most colorful characters, people I grew up around or just admired, like film-maker and writer Roman Coppola, interior designer Ken Fulk, and Elizabeth Swanson, my wonderfully talented mother. 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Photographed & Styled By Claiborne Swanson Frank Published: Oct 26, 2017 Alexis Traina's ode to Napa Valley, which appears in the November issue of Town & Country,. They are the quietest places on the property. Theres a 57 Alfa Romeo Giulietta Spider under a row of royal palms, a 67 Volkswagen Beetle next to a hedge of purple hydrangeas, a cherry-red Fiat Jolly (a wedding gift from her late father-in-law) in the garage, and a spacious nine-seater VW bus, for when she really needs to spread out. Alexis and Trevor Traina tapped into San Francisco's design historyand the talents of iconic family friendsto create a dramatic setting for their young family. The Trainas also looked to some iconic tastemaking neighbors for inspiration. The home was built in the 1860s by H.W. His passion for philanthropy, business and adventure converged in 2012 while he was looking for a Christmas present for his younger brother, film producer Todd Traina, a tennis fanatic. Theres nothing I love more than sitting in the passenger seat with him driving, going nowhere fast. Something special that you can build anticipation for. "I had a dirt bike and loved exploring the mountainside on it." How many times has Trevor Traina been divorced? His late father, John, was a San Francisco shipping magnate, art collector and legendary bon vivant. Weekends in Oakville are generally spent sans guests and are passed mostly outsideby the pool or on the tennis courtsin the company of the Trainas two children, Johnny and Delphina, and their Jack Russell terrier, Honey. Alexis Traina's favorite Bay Area places - sfgate.com By the time the company was sold, a few years ago, I was its longest-serving employee. They ran the winery for more than 30 years before selling it in 2016, and it's where Alexis honed her instincts for celebrating the ceremonies and rituals of winefirst, with the introduction of a salon-style tasting room, then a modern sip shoppe. Advertisement . I already know the best trees for climbing, the ultimate hide-and-seek spots and where to build a fort, he says. In the book we talk a lot about the idea of collecting, whether its stocking a bar or a prop closet, says Alexis. Going to a wedding? Its a really amazing thing to do, to stroll on a warm night with a glass of wine.In a place like this, it certainly is. There was a knock on the door, and the company's photography conservator came in to offer a print for his office. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. A favorite excursion entails piling everyone into an old Woodie for burgers at Gotts Roadside and praying the transmission doesnt fall out on the way there. When they rebuilt it, they modernized it and reworked some of the space. Picking up where Robert Mondavi left off, the Harlan family has completely rewritten the playbook of American wine. We love living as much as we can outdoors, Alexis says. In 1997, the home was destroyed by an electrical fire (thankfully, no family members were present). "Trevor has vision that I don't," says Alexis. An interior designer and event wizard, Ken Fulk first visited the valley in 1994, and says We came to Napa on our very first trip to California. When the winery sold, she decided to put some of her best ideas down on paper: From Napa with Love (Abrams, $25) released in September, takes readers on a whimsical armchair tour of the valley through the eyes of some of its most notable denizens (filmmaker Roman Coppola, wine proprietress Ann Colgin, artist Ira Yeager and the like) with scrapbook-style itineraries, entertaining tips and a glimpse inside Alexis magical life at the end of a private road off Highway 29. The odyssey even involved an overnight stay in Pyongyang as a guest of the late Kim Jong Il, who, among other things, was a car aficionado. " Alexis Traina, "My summer bags are always bursting with Veronica Beard dresses, bathing suits and jean jackets. I thought that if we could give people that information online, we could control what to buy and we could influence where to buy. We may earn commission from links on this page, but we only recommend products we back. It also helped that Getty "runs a true atelier, filled with acres of ancient textiles, books, and furniture from every corner of the Earth." I was at boarding school when my parents (pictured here) called to say, We just bought a vineyard in Napa Valley! Located inOakville, in the Napa Valley, the home was built in the 1860s by H.W. Like Napa, Alexis latest travel and lifestyle guide is enchanting, full of hidden treasures and favorite spots not to be missed! ", At the time it was a breakthrough idea. ". As a child, my family lived in a small town in southwest Florida, where my after-school friends were the elderly ladies of the neighborhood who taught me everything I know about dark chocolate, cards, port wine cheese, housecoats and men. Its a space that was designed for good times; Trevor and Alexis, who met via a family dinner thrown by their parents at the nearby Bistro don Giovanni, were married in the backyard, where they entertain frequently. The crimson velvet is dusted with gold; "at night, by candlelight, it's really potent," says Alexis. Thats the story.. It's the end of a long day that some would find exhilarating, others exhausting and Traina simply typical. "He thinks on a much grander scale!". One of my very favorite parts of the holiday season is the revolving door of sweet tokens, gestures, and gifts delivered by friends and family. The Swansons' 50th Anniversary Celebrations May 31, 2019 | By Bev Church | St. Charles Avenue June 2019 Liz and Clarke Swanson's 50th anniversary celebrations began on Thursday with a private concert at Preservation Hall, a second-line to Napoleon House and a beautiful cocktail buffet and dancing. Alexis own style of entertaining is charmingly high-low. " Alexis Traina, .css-1fgik18{color:#323232;display:block;font-family:NewParis,NewParis-fallback,Georgia,Times,serif;font-weight:normal;margin-bottom:0.3125rem;margin-top:0;-webkit-text-decoration:none;text-decoration:none;-webkit-font-smoothing:auto;}@media (any-hover: hover){.css-1fgik18:hover{color:link-hover;}}@media(max-width: 48rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 40.625rem){.css-1fgik18{font-size:1.0625rem;line-height:1.2;}}@media(min-width: 64rem){.css-1fgik18{font-size:1.3125rem;line-height:1.2;}}Shop Our Favorite Saks Friends & Family Deals, Stylish Denim Jackets for the Transitional Season, Stylish Fisherman Sandals to Wear This Season, Heres Where to Get Taylors Single Era Heels, A Cult-Status Bag That Lives Up to Its Hype. Alicia Engstrom and Heather Pegg. This fall, Claiborne and I shared an amazing story,inspired by my book for Town & CountrysNovemberissue, where she shot all the portraits and that was super special for us both. Top Image: Carlo Mondavi is equal parts entrepreneur, winemaker, and goodwill ambassador. He lives in San Francisco and walks three miles a day on the steep city streets. But as luck would have it she was deep into pregnancy with her second child, and a grueling four-week shoot for the book was out of the question. From Hollywood talents to art-world tastemakers to tech titans, each month we interview the leading lights who make this state the creative and entrepreneurial center of the country. "And I told my parents that they were now free to live as long as they wished." He chose Nicholas Nixon's View West from Park Avenue and 55th Street, New York City, and when the photograph came up for auction years later Traina acquired ittogether with a Weegee that had hung in the hall outside his office. Everything awesome about summer in Napa Valley can be traced back to a glass of rosepeople sip it like water here. Meadowood just opened their new spa, and it is pretty incredible and special. To receive the latest beauty news, subscribe to our newsletter. Contributors control their own work and posted freely to our site. Alexis Traina, creative director at Swanson Vineyards, is one busy person. Tooling around in old cars is something of a family tradition and acutely reflective of the kind of idyllic, nostalgic existence Alexis and her husband, Trevor, the founder and CEO of the charity site IfOnly, and their two children, Johnny and Delphina, lead in the valley. This was not the first time a Traina had dynamited the hills in this region. Hearst Magazine Media, Inc. All Rights Reserved. Below, shop a few of the items that the talented multi-hyphenate will be bringing along with her on her summer adventures. As a child I knew I wanted to do what my grandfather [Robert] and father [Tim] did. He sits on the board of six other nonprofits as well. The sale marked the end of a chapter in the journey that has defined my adulthood, one that tested my fathers patience daily as I discovered a love of product design and creating new tasting experiences. "I started hanging out in the computer lab and never once visited career services. Opinions expressed by Forbes Contributors are their own. As my temporary unemployment began, I knew I wanted to use my free time to tell the story of the valley, and to do it in a way that would illuminate the fact that life here is no longer centered exclusively on wine. And what better place for a Renaissance man to play than amidst the dizzying variety of activities offered by IfOnly? Ambassador! "We didn't want to fix everything; we wanted to maintain the patina while adding vitality." Trevor Trania and Alexis Swanson Trania Napa Valley Home Photos - DuJour Alexis Traina opens the doors to the best of wine country living, Words by KELSEY McKINNON Photography by DOUGLAS FRIEDMAN. So when a chance to team up with Town & Country presented itself later on, we leaped at the opportunity and set out to capture the Napa Valley we love. Happy birthday to Mr. The family tree also includes great-great-grandfather Herbert Henry Dow, who founded Dow Chemical; Trevor's onetime stepmother, bestselling novelist Danielle Steel; and his former stepbrother, Sean Wilsey, author of the bestselling memoir Oh the Glory of It All, which redefined sibling rivalry, the perils of wealth and why children should never have unsupervised access to their stepmother's lingerie drawer. A donor to Republican causes, Traina had sought the posting in Austria because his maternal grandfather, Wiley T. Buchanan, had served in the same post under President Gerald Ford. Situated in Pacific Heights, one of the city's most rarefied neighborhoods, the home, which Traina shares with his wife, Alexis, and their two children, was decorated by his neighbor Ann Getty.. This story appears in the November 2017 issue of Town & Country. Right now some 150 charities--including Meals on Wheels and Stand Up to Cancer--are benefiting from IfOnly. We keep the valleys mechanics quite busy, Trevor admits. One of Trevor's charities is Venetian Heritage, and the magic of that city informs much of the house's decor. It looked like a beautiful time was had by all. Christopher Kostow, seen herewith his wife Martina and their two daughters, grew up near Chicago in a food-forward family that, he says, traveled to eat. After working in some of the best kitchens in the world, he opened the Restaurant at Meadowood in St. Helena, which has been awarded three Michelin stars. "It was interesting to see how many people at dinner were also at the Academy Awards," he says as he settles in to a vibrant-blue Etro-upholstered chair. After Swanson Vineyards was sold in 2016, Traina continued to pursue her connection to the winery world, publishing her lifestyle guide From Napa With Love, which features coveted insight into. The Trainas also sought out furniture makers, designers, and decorative painters who could realize their schemes. By boarding school, things had started to come around: Id found a new hairdo, zip code, Benetton, whole new set of friends, and pool of suitors. Music, entertainment, wineries and golf are among IfOnly's other categories. To revist this article, visit My Profile, then View saved stories. Working out of a bright penthouse watched over by a giant stuffed bison head in San Francisco's North Beach neighborhood, Traina has gathered a team of 35 engineers, account managers, marketers, copywriters and, most important, "talent wranglers" like himself. Is this socializing, is it business? "Alexis has been so patient with me," says Trevor. "Who wouldn't want to be surrounded by the brightest and best minds that they know?". It was here that Trevor Traina and Alexis Swanson, gilded children of the city (he a dashing Internet entrepreneur, she a dynamic beauty who works with her family's self-titled Napa winery), set about house-hunting. Below the house is something almost as dramatic: a 3,000-square-foot basement blasted out of solid granite to display the photography collection away from sunlight. One hundred percent! she says. A Tribute to the Napa Valley - Town & Country Trevor also applauds his wife's passion for "grandmother chic." Meet Alexis Swanson Traina - archive.beautyandwellbeing.com This story appears in the April 13, 2014 issue of ForbesLife. Hamish Bowles is entranced. They were seduced by a light-flooded Edwardian mansean appropriate setting for Alexis, whose cameo looks seem fashioned for a John Singer Sargent canvas. "I suddenly realized that that's what people ultimately want when they've filled their closets with baubles: experiences. of the instant wedding, the instant summer cellar, the instant pantry necessities, the instant dinner for two and the instant Alexis Traina was reunited with her familyher sisters, fashion designer Veronica Swanson Beard and photographer Claiborne Swanson Frank, and parents were in Austria for the celebration. Start spreading the news: The "New York, New York" star is ready to make it anywhere More, Sir Richard Bransons Mahali Mzuri camp in the world-famous Masai Mara game reserve is the trip you've been waiting for More, The "Bad Cinderella" star is the first Latina originating a leading role in an Andrew Lloyd Webber musical More, An inside look at the hottest hotel in the U.S. capital, housed in a former bank in the Penn Quarter More, The Tony-award-winning actor is starring as King Arthur in a new revival of "Camelot" at the Vivian Beaumont Theater at Lincoln Center this spring More, With roles playing B.B. Traina made headlines for his collecting in 2004, when he bought an original print of the iconic Diane Arbus photo "Identical Twins" for $600,000. Today, it is all chintz and chinoiserie, bright colours and white wicker, lovely lattice walls and chic perfection . Month. "The salesman was this expert in a red blazer and name tag, and couldn't tell me the individual features of the different phones. Heres how. His hobby is collecting photographs, an exhibition of his collection in summer 2012 at the Fine Arts Museum was discussed in the media. Her husband echoes the sentiment. Allison Speer, Alison Pincus, Marissa Mayer, Denise Hale, Dede Wilsey, Kathryn Lasater, Alicia Engstrom, and Ken Fulk were some of the locals who jumped the pond to attend Trainas festivities. When I first arrived at the French Laundry, Napa Valleys iconic images of vineyard-latticed hills dotted with chateaus and bountiful farms and orchards resonated with me. Since her family moved to Northern California in 1985, Alexis has shuffled between her city home in San Francisco and her idyllic vineyard spread in the Valley. Trevor wanted his entrance gallery, for instance, to suggest "the idea of a grand entrance in a Venetian palazzo leading up to the piano nobile." Then he was out until the wee hours having dinner with a Disney executive and some tech-mogul friends at Spruce, a cozy, Michelin-starred Presidio Heights restaurant in which he is a co-investor. Talking with Roni Frank co-founder of Talkspace. "Ode to Joy" has been edited for Vogue.com; the complete story appears in the December 2009 issue of Vogue. "It used to be embarrassing to go to bars and demand Sunset Passions," he remembers, as he sips a glass of cabernet from his in-laws' Swanson Vineyards in the Napa Valley--his wife, a wry Southern beauty, is from the frozen-foods family. Two years ago, his collection was exhibited at the de Young Museum, where he is a board member. Click through for a glimpse. In a Thursday morning ceremony at the historic Hofburg imperial palace in Vienna, San Francisco tech entrepreneur and socialite Trevor D. Traina was officially installed as the U.S. ambassador to. Sam Whiting is a San Francisco Chronicle staff writer. Since 2005, C Magazine has been the leading luxury and lifestyle magazine, website, and e-commerce platform on the West Coast. . Along with Britt, Ann Getty worked with the Trainas to realize their specific vision. "She married a man with 300 photographs!" My sisters and I each found our creative passions early in life. Aside from her professional title, she is also the wife of Alexis Traina, "Gucci aviators are always sexy, mysterious, and full of fun. Arriving at their historic, Victorian-style Oakville home, its easy to understand why the pairknown for their notable art collection, philanthropy and omnipresence on the San Francisco social scenepack up their kids almost every weekend and head here to unwind. They are confident and bold in how they live. It wasn't all work. Subscribe to our weekly emails for the hottest openings, latest parties and in-depth interviews with the people putting California Style on the map. For the familyfull-time residents, weekenders and summer folk alikeNapa Valley has evolved into a, Jimmy Choos Beach Capsule Presents Bold Summer Essentials, California Classic: The First Truly California Sports Car, Daniel Arsham, The Artist Breaking the Mold. And the rest was history.. Do you have info to share with HuffPost reporters? "Over the years I've reached out to the people I care about and recruited them to colonize the coolest and best part of the city," says Traina, who matches friends and nearby real estate with the enthusiasm of a high-commission broker. Elizabeths favorite place to entertain is a 1904 utility barn on her property, which she describes as Marie Antoinettes poor sisters ballroom, complete with a special perfume thanks to the henhouse thats attached to it. Alyssa and I have worked together successfully on many projects and this book was going to either make or break our friendship/ creative partnership. 78 Alexis Traina Photos and Premium High Res Pictures - Getty Images Images Editorial Video Editorial FILTERS CREATIVE EDITORIAL VIDEO 78 Alexis Traina Premium High Res Photos Browse 78 alexis traina photos and images available, or start a new search to explore more photos and images. The 45-year-old tech entrepreneur had woken up in Los Angeles that morning, having spent the previous evening at the Oscars. "She was so patient and kind." Theres so much growth in being able to explore new creative endeavors, and thats what I think is so fascinating about life, says Alexis Traina. Trainas' two children, Johnny and Delphina, play with their cousin Daisy on the back lawn. "During the days, we'd work on little painted-rabbit tables and pack everything away when the kids had to go to bed," Traina says. They immediately filled it with young children, good art, and a round-the-clock point of view. Situated in the heart of To Kalon Vineyard (which supplies grapes to Opus One, Schrader and Paul Hobbs), the area is considered sacred ground in the wine world. Go to Appearance > Customize > Subscribe Pop-up to set this up. The Trainas friends were treated to several parties, including a sit-down dinner with live accordion players, and tours of Viennas top attractions like the Palais Liechtenstein as well as a glimpse of the famed Lipizzaner stallions. What's Your Fancy? Alexis Traina Shares Her Summer Essentials. by Alexis Swanson Traina (Author) 68 ratings See all formats and editions Kindle $2.99 Read with Our Free App Paperback $26.94 Other new and used from $4.25 Napa Valley is a wonderland boasting beautiful weather, exquisite vistas, bespoke hotels, Michelin-rated restaurants, and world-class wineries. Hearst Magazine Media, Inc. All Rights Reserved.