The New York Times circulation in 2020 was the lowest in North Dakota, where the papers Sunday issue only had 165 copies in distribution. In the year when most newspapers saw major losses. Unsurprisingly, The New York Times readership numbers are the highest in the State of New York. Show publisher information comes from an affluent household. , this level of trust among the American public isnt surprising. The Sunday Times has a circulation of just over 650,000, which exceeds that of its main rivals, including The Sunday Telegraph and The Observer, combined. The Times, daily newspaper published in London, one of Britains oldest and most influential newspapers. Average print readership 86 % are ABC1 Readers Average reading time 41% Age 35-64 Food & Drink Back in 2016, the company set the goal of bringing. The income distribution of many audiences comes close to matching that of the general public, including audiences of show such as the OReilly Factor and Hardball, USA Today and network evening news. Currently, you are using a shared account. ", Publishers Audience Measurement Company, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) Statista, https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/ (last visited May 01, 2023), Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s) [Graph], Publishers Audience Measurement Company, March 10, 2021. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. Business Solutions including all features. 25+ Fascinating Book and Reading Statistics That Show Who Readers Are In a report released by Pew Research, 32 percent of those who regularly read the New York Times are less than the age of 30. NPRs audience also is relatively well educated (54% are college graduates). Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. They . , Canadians make up 27% of its international subscriber base. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. As was the case two years ago, The Colbert Report and The Daily Show have the youngest audiences of the 24 news sources tested: 43% of Colberts regular audience is younger than 30, as is 39% of the Daily Shows regular viewers. although, if younger people are interested in the news and what's going on currently we usually resort to social media to find out or use the internet or other apps. The Straits Times (ST) - in print, e-paper and online formats - remains the most widely accessed title, read by 44 per cent of people aged 15 and above in Singapore. While this is only a minor increase, its still significant, considering how financially challenging 2020 was for most media. Advertisers are now shifting to digital and have significantly reduced their spending on print. Newspaper Readership is Impressive! However, by the end of 2020, it had about 833,000 print subscribers left. The public was asked four questions to measure knowledge of political news and current events. The Times target audience is largely middle class, with close to 10.4 million of their readers classified as ABC1 according to the NRS social grade system. Most of its readers are young 34% are aged 3049, and 29% are aged 1829. Statista. This cookie is set by GDPR Cookie Consent plugin. Read our research on: Congress | Economy | Trust in Media. Theres no way to determine how many readers the print edition has, but considering the papers circulation figures, the number of readers is likely in the 23 million range. We have a Collectors Corner on our website, which includes a dealers list and a Collectors Forum where you can post a notice regarding your collection. While this is only a minor increase, its still significant, considering how financially challenging 2020 was for most media. For example, someone could have no children and no interest in politics but see the story titled 'Sleep well - things really will be better in the morning' which can interest them into buying the newspaper, overall gaining another reader and expanding their target audience. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. The cookies is used to store the user consent for the cookies in the category "Necessary". If you're sharing an apartment you'll have a lot more buying power, but 80k won't put you in . About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. As for political affiliation, more than 9 in 10 people who cite. People read the New York Times for more than just the news. Our first-party portfolio supports data privacy without sacrificing audience insights. From custom creative stunts to gatefold opportunities, print provides both traditional and unique ways to connect with depth. [Online]. 3) What are the main stories on the inside pages of the Times CSP edition and how are they constructed to appeal to Times readers? Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. According to 2020 data, The New York Times website alone had 130 million unique monthly readers. Quick Answer : Does Grindr tell if you screenshot? The Straits Times remains best-read title, with clear shift to digital By some estimates, this means that the company has more digital subscribers than any of Canadas own media outlets. As such, only $392.42 million of the companys $1.783 billion revenue in 2020 came from ads. Only 7% of the readership doesnt have a higher education degree. The Times and The Sunday Times hit record 16m readers a month has the most educated readership. In, Publishers Audience Measurement Company. Who are you? YouGov profiles the nation's newspaper readers The Sunday edition didnt lose as many readers, but the decrease is still significant 48% from 1.69 million copies distributed 20 years ago. That's another mind-boggling equivalency. Obviously, selling an old magazine wont make you rich, but if you have stacks of vintage magazines or if you do your research and begin buying up old issues in bulk, it can certainly add up. DIGITAL AUDIO PRINT LUXURY ENTERTAINMENT FINANCE An in-depth look at the. While 21% firmly believe Times is a trustworthy news source, 28% describe it as mostly credible. Our newspaper is our most iconic product. Cover price is $5.99 an issue, current renewal rate is 48 issues for $30.00. Finally, 30% of US digital subscribers opted for internet editions of their local newspapers. Sponsored content. What is the most valuable Time magazine? There's a reason why at The Economist we don't chase the millennial The New York Times Readership Demographics 12. The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. Among this group, just 19% have four year degrees, 26% have attended some college and 54% have a high school diploma or less education. Most of its readers are young. An American edition of The Times has been published since 6 June 2006. Between 2000 and 2020, The New York Times daily circulation decreased by 55.7%. The Sunday Times: weekly readership by age All adults Age 15-34 Age 35+ Sep 2012 Dec 2012 Mar 2013 Jun 2013 Sep 2013 Dec 2013 Mar 2014 Jun 2014 Sep 2014 0 1,000,000 2,000,000 3,000,000 Total readership. 1) What is the main readership demographic for The Times newspaper? These cookies will be stored in your browser only with your consent. points to a massive drop in the papers print readership. About half (51%) have family incomes of less than $30,000, while three-in-ten have $30,000-$74,999 incomes. Powered by, 25 Insightful New York Times Readership Statistics [The 2023 Edition]. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. The papers readership is 51% male and 49% female, meaning that men and women read it equally. 25 New York Times Readership Statistics [The 2023 Edition] | letter.ly The New York Times isnt only popular in the US it also has many subscribers abroad. Hyman is often asked whether old National Geographic magazines have any value. Accessed May 01, 2023. https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. Whats more, it ranks among the most popular outlets in other English-speaking countries, particularly Australia and Canada. This means Times readers are likely to be professionals, managers or company owners. Real Simple provides practical and useful solutions for simplifying every aspect of a modern woman's busy life. However, you may visit "Cookie Settings" to provide a controlled consent. While this number is down from 2019, its in line with the industrys general downward trend. However, things have changed since then. According to data from the years first quarter, The New York Times daily circulation was 410,562 copies. also familiarity as it is happening in england so parents or guardians of students and pupils will be attracted and interested in this story. According to The New York Times readership demographics, 91% of its readers identify as Democrats. 5) Why might a reader enjoy this CSP edition of the Times? Seamless ad experiences served alongside sought after content. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. Fans describe it as: Well written, Informative, Intelligent, Interesting and Analytical. was the lowest in North Dakota, where the papers Sunday issue only had 165 copies in distribution. How much do Time Square ads cost? - AdvertisingRow.com statistic alerts) please log in with your personal account. Of this number, 1.6 million subscribe to the companys non-news online services like. Analytical cookies are used to understand how visitors interact with the website. 10% of Canadians and 6% of Australians regularly visit the papers website. As of July 2017, its circulation was 3,028,013. In those pre-digital days, the Times' daily circulation stood at 1.5 million. Adult fiction showed a decrease of 1.2% in the same time, while sales of young adult books rose 4.4%. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". 3) Times readers are mostly over 55 years old. For example, ABC News viewers are 60% female and 40% male, whereas CBS News viewers are 70% female and 30% male. Performant, privacy-forward targeting built on trust. . The Times aims to be the essential subscription for every curious person seeking to understand and engage with the world. Also, Who are the readers of Time magazine? Copyright 2023 WisdomAnswer | All rights reserved. Explore how this generation is shaping the world of finance now and in the future. as their go-to news source identify as Democrats. The New York Times' online readership skews slightly Democratic, with more Democrats than Republicans making up its audience. Advanced campaign reporting that reveals contextual and audience performance across all measurable dimensions even those the client didn't target. PDF You Are What You Read - Ipsos Where was the Reading Times newspaper originally published? The paper currently ranks as the third-most circulated in the US, behind The Wall Street Journal (994,600 copies on weekdays) and USA Today (486,579 copies). Regular readers of the New York Times also tend to be younger than average. The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. subscribers live outside of the United States. As for other readers, 17% are aged 5064, while the remaining 20% . In Australia in 2018, 40 percent of adults aged 35 and older said they had bought a printed newspaper within the last week. For example, ABC News viewers are 60% female and 40% male, whereas CBS News viewers are 70% female and 30% male. Of the leading national. Just 23% of the public is 18-to-29. Use Ask Statista Research Service, total brand reach across print and digital platforms (digital platforms include desktop computer, smartphone, tablet). This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. 47% of the audience in Asia for Time is under the age of 45. Seventy percent of households with income above $100K are newspaper readers. As for print, New York Times readership statistics show a 7.4% annual drop in subscriptions. Who are the main readers of the New York Times? show a 7.4% annual drop in subscriptions. NPR's audience also is relatively well educated (54% are college graduates). The paper placed third, behind The Wall Street Journal and USA Today. Majorities of most news audiences say they want news with no political point of view, including seven-in-ten or more Colbert and Daily Show viewers, Economist readers, NPR listeners and readers of the New Yorker and similar magazines. The Times readership demographics reveal that more women read the newspaper than men, and that 4.1 million households with children get the daily paper every month. 44 age bracket (older millennials and young Gen-Xers), while most females fall into the 5564 group (baby boomers). Are Time magazines worth anything? Compared to other popular left-leaning outlets, The New York Times has the most educated readership. How do I enable in-stream ads on Facebook? Print provides both traditional and unique ways to make a statement. Traffic volume on news websites in France 2023, News media most trusted by French consumers in France 2022, Traffic volume on online sports magazines in France 2023, Online news consumption in France 2013-2021. But they also love the New York Times, according to data from a survey conducted by the Pew Research Center in 2012. Slightly more than half the public (54%) knew that the Republican Party controls the House of Representatives. Copies that originally sold for a dollar or less can be worth $20, $30, and even $50 (!) down from about 900,000 the previous year. Who are the readers of the Financial Times? This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers.14 Mar 2021 Is The New York Times prestigious? The New York Times target audience primarily comprises people under the age of 49, who are also the preferred demographic for most advertisers. Considering how many people read The New York Times, this level of trust among the American public isnt surprising. To gain a clearer picture of how local U.S. newspapers have fared the past few years, researchers reexamined the data used in the Center's State of the News Media newspapers fact sheet to exclude several publications geared toward a national audience, even if they also report news for a particular region (The New York Times, The Washington Post, The Wall Street Journal and USA Today). In 2020, these services attracted about 600,000 new subscribers total, marking an impressive 66% rise from the year before. Print circulation in the US was at an 80-year low in 2020. If we only look at the numbers from Q4 of 2020, we can see that the quarterly revenue has actually gone slightly up year-over-year from $508.36 million to $509.36 million. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. has managed to grow its digital subscriber base each quarter for the past seven years. 3 Who are the main readers of the New York Times? adults read The New York Times in print, of affluent Times newspaper readers are Gen Z/Millennials, average time spent reading The New York Times Sunday newspaper. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. It is a subsidiary of The Pew Charitable Trusts. was no exception. This age breakdown shows that the paper has successfully reached its target readership and maintained its interest in the topics it covers. In the first three months of 2020, the papers Sunday edition circulated 876,178 copies more than twice the circulation of its weekday issues. The paper has long tried to conquer these two markets, and its efforts seem very successful thus far. Whats more, it ranks among the most popular outlets in other English-speaking countries, particularly Australia and Canada. (+1) 202-857-8562 | Fax "Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s)." Besides its news content, the paper offers online services like. Magazine Readership: The Most Important Statistics. According to research, 71% of the papers readers are white, 10% are Latino, 4% are Black, and the remaining 15% belong to other groups. What Is Time Magazine's Target Audience? - Reference.com The income profiles of all three major cable news network audiences also closely track the general public. A groundbreaking new platform from New York Times Advertising built for marketers seeking relevance and consumer insights. could enjoy the contents of the paper as it features hard news which is what their demographic is interested in. Plane-launched satellite plan off as Virgin Orbit bankrupt. listen to Times podcasts primarily to stay informed and learn new things, unique listeners across our network each month, Times podcast listeners learn about new brands through advertising heard on our network. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. $1.771 billion of the papers $2.939 billion annual revenue that year came from selling ad space. Use Blumler & Katz Uses and Gratifications theory. Typically, readers interested in hard news come from an educated, higher class background or are people generally more interested in politics over celebrities. Since USA Today doesnt come out on weekends, this puts The Times in a very close second place behind The Wall Street Journal. Interestingly, most of the male readers (49%) fall into the 3544 age bracket (older millennials and young Gen-Xers), while most females fall into the 5564 group (baby boomers). 5) What does a close analysis of the news stories in the Times CSP edition suggest about the Times's political beliefs? In contrast, women make up nearly three-quarters (73%) of the regular audience for daytime talk shows, such as The View or the Ellen DeGeneres Show. in my opinion both incentive and the pug fit into that catergory. Notably, the same share of those under 35 said the same. Daytime talk show watchers stand out as the least well off regular audience. Since 2010, there has been little change in the ideological views or partisan leanings of news audiences. In 2019, the paper had 900,000 print subscriptions. What are 2 negative effects of using oil on the environment? Why do you think the Times selected these for the front page? How Many Subscribers Does The New York Times Have It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. March 10, 2021. Since these do not deal with serious subjects they are labelled soft news. 1 Who are the target audience for the times? The Sunday Times - readership figures - media Also an older generation would have more interest and respect for the Royal Family and the British Monarchy, unlike a younger generation. The New York Times is one of the most widely read newspapers in the United States and has been a fixture of American print news for over 150 years. 2) List the other news stories and kickers on the front page of the Times CSP edition. The monthly reach of titles published by Times Newspapers Ltd. The pandemic-related distribution difficulties only made the problem worse, and the negative effect also applied to. According to TheNew York Times readership demographics, 91% of its readers identify as Democrats. the soft news genre featureshuman interest stories or entertainment news. Available: https://www.statista.com/statistics/380755/the-times-newspapers-monthly-reach-by-demographic-uk/, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group, Immediate access to statistics, forecasts & reports, Forecast of ePublishing revenue by segment in France 2017-2025, Forecast ePublishing users by segment in France 2017-2025, Forecast of ePublishing ARPU by segment in France 2017-2025, Impact of the lockdown caused by coronavirus on press consumption in France 2020, Primary source of information about coronavirus in France 2020, Reading frequency of general press in digital or print format in France 2021, ePaper / online news website purchases by brand in France 2022, eMagazine / online magazine website purchases by brand in France 2022, Devices used to consult the news in France 2022, Magazine / weekly newspaper consumption by brand in France 2022, Digital newspaper readership evolution in France 2021-2022, by newspaper, Traffic volume on sports news apps in France 2023, Traffic volume on online economics and legal newspapers in France 2022, Traffic volume on online economics and legal apps in France 2023, Traffic volume on online entertainment magazines in France 2023, Traffic volume on entertainment apps in France 2023, Digital and print readership of the newspaper Le Monde in France 2022, by format, Digital and print readership of the newspaper Libration in France 2021, by format, Digital and print readership of the newspaper Le Figaro in France 2022, by format, Digital and print readership of the newspaper Aujourd'hui en France in France 2021, Digital and print readership of the newspaper Les Echos in France 2021, by format, Digital and print readership of the newspaper L'Equipe in France 2021, by format, Digital and print readership of the newspaper La Croix in France 2021, by format, Traffic volume on news apps in France 2022, Traffic volume on news apps on a tablet in France 2023, Traffic volume on news apps on mobile in France 2021, Main sources of information used online in France 2021, Information source to deepen the news knowledge in France 2019, Share of people trusting newspapers in France 2005-2021, Opinion on the reliability of news in the press in France 2021, Reach of The Times and The Sunday Times in the United Kingdom 2012-2020, Readership of The Sunday Times newspaper in the United Kingdom (UK) 2003-2016, The Sunday Times' circulation in the United Kingdom (UK) 2003-2016, The Times newspaper: website visitors in the United Kingdom (UK) 2013-2017, The Times: Circulation in the United Kingdom (UK) 2003-2016, The Times: readers per copy in the United Kingdom 2006-2016, The Sunday Times: readers per copy in the United Kingdom 2006-2016, Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2019-2020, Reach of Daily Mail and The Mail on Sunday in the United Kingdom 2012-2020, Reach of The Herald newspaper in Great Britain 2019-2020, by demographic, Reach of the Daily Express and Sunday Express in the United Kingdom 2012-2020, Reach of The Telegraph newspaper in the United Kingdom 2019-2020, by demographic, Reach of the Daily Record and Sunday Mail in the UK 2019-2020, by demographic, Reach of the Daily Star and Daily Star Sunday in the United Kingdom 2013-2020, Reach of the Daily Record and Sunday Mail in the United Kingdom 2013-2020, Reach of the Daily Mirror, Sunday Mirror and Sunday People in the UK 2013-2020, Production value printing & reproduction of recorded media in North Macedonia 2020, O, the Oprah Magazine: audience 2015, by platform, Employees distribution at Insider in the U.S. 2021, by gender, Monthly reach of The Times and The Sunday Times in the United Kingdom from April 2019 to March 2020, by demographic group (in 1,000s), Find your information in our database containing over 20,000 reports. This does dip into the soft news type as The Royal Family are considered celebrities even though they are apart of the British Monarchy. to acquire information, knowledge and understanding through the contents of this newspaper. This cookie is set by GDPR Cookie Consent plugin. Research shows that 40% of the readers care about overseas events, and 24% are also eager to learn about other cultures and lifestyles. 4) What is the main audience pleasure offered by the Times? Sunday editions of print newspapers traditionally sell a lot more copies than their weekly counterparts and this is also true for The Times. Who is the birthday girl in the Skyrizi commercial? Figures for both print titles have been provided here. What is The New York Times known for? Write about both the main story on private schools and the government leak enquiry. According to The New York Times online readership statistics, men aged 3544 prefer reading about tech, business, and finance-related topics. In contrast, political talk shows, particularly conservative talk programs, have older audiences. 1615 L St. NW, Suite 800Washington, DC 20036USA The papers average Sunday circulation in 2020 was 876,168 copies, more than twice the number of copies it distributes on weekdays. Are you interested in testing our business solutions? Since. Local Newspapers Fact Sheet | Pew Research Center Liberal talk show audiences also skew older, but not as dramatically. A majority of Americans (55%) say they trust a few news sources more than others; fewer (42%) say the news media are pretty much the same. These opinions have changed very little since 2004. 20.04.2023. "Monthly Reach of The Times and The Sunday Times in The United Kingdom from April 2019 to March 2020, by Demographic Group (in 1,000s).