No; the sales rep should be looking for new customers instead. I got another big order, and they just keep on coming." Sandy thinks the east side of her city is a great area to own a home and raise a family. economic. Brad is trying to avoid . Which of the following is one of the global entry strategies? psychological risk.D. Chinas standard of living has dropped over the past 30 years. Personality Researchers found that a number of well-known brands tended to be strongly associated with one particular trait, such as Jeep with "ruggedness." Darrell knows satisfied customers will create word of mouth referrals for him. $22 Because not all purchase intentions result in an actual purchase, marketers calculate the _____ to measure how effectively a decision to purchase a specific product results in a completed purchase. Many teenagers, both male and female, have clothes they purchased in the past that, they "would not be caught dead in" today. Chapter 5 Flashcards | Chegg.com He will look for information about the general economic environment, population size and growth rate, and. LinkedIn is mainly used for ________ in the B2B marketplace. address the concerns of all members of the buying center with particular attention to those of the decision maker. Which of the following details is/are included in the order specification stage of the B2B buying process? 78. Jaden probably has a misguided sense of his. They also put personal care products in the pharmacy area, many aisles away from the grocery products. Variations in the product design and the promotional campaign country by country. Andrea and Karl got married a year ago and are ready to move out of their apartment and into a new home. When reviewing her firms business buying process, Carla noticed a company requirement that they have at least three qualified bids from suppliers for any purchase over $50,000. He ultimately will determine whether to buy, what to buy, how to buy, or where to buy. Gerald is assessing global entry strategies for his gourmet sandwich business. An effective global pricing strategy can be easily established by setting the same prices in every market around the world. Kindly login to access the content at no cost. When Kinkos replenishes its supply of copy paper, it most likely involves a _____ situation. perceived benefits versus perceived costs of search. 63. T/F A hotel is made up of several businesses, also known as revenue or cost centers. Andr was afraid his condominium would look shabby to his future in-laws, so he had it painted just before their visit. With respect to buying centers, the pharmaceutical company plays the role of _____ in this situation. In the consumer decision process, we decide how much time and effort to expend searching for information based partly on. Arnie knows habitual purchasers with strong store loyalty are great customers. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. shopping. Globalization refers to the process by which goods, services, capital, people, and ideas. The business will probably place a straight rebuy order. No; this is a waste of time since straight rebuys are straightforward and easy to handle. offers insights into information search methods. Like many consumers, Glen engages in considerable alternative evaluation when buying habitual products like his Coke. Portals are strictly for buying and selling tangible products. plus the net investment income earned from abroad. You can specify conditions of storing and accessing cookies in your browser, Marketers are particularly interested in post purchase behaviour, Marketers are particularly interested in __________ behavior because it entails actual rather than potential customers. B2B marketing involves manufacturers, wholesalers, and service firms. Brands can be extremely valuable domestically, but challenging internationally. She had not planned to buy it, but decided on the spot to buy one and try it. D. $32, Searching for valuable business information in a database, data warehouse, or data mart is referred to as _____.Data miningTPSintegrating the planning, .To attach an image to your message, press the ______ icon. Course Hero is not sponsored or endorsed by any college or university. To attract and maintain habitual purchasers, marketers spend considerable effort. They are in the __________ stage of the business-to-business buying process. Jordana is a travel agent. To ensure that customers are satisfied, Darrell will likely do any of the following EXCEPT: let customers know they have the best quality cabinets available anywhere. A buying center that makes its decisions by majority vote is a(n) __________ buying center. involves both compensatory and noncompensatory consumers. and more. C. $27 Daniel sells specialty software designed to allow small insurance companies to manage customer data and claims. B. offers insights into information search methods. As part of efforts to stimulate economic development in Africa, the Gates Foundation announced that it would provide cellular phones to farmer cooperatives. chapter 6 marketing Flashcards | Chegg.com Global population growth is equally dispersed among nations. All of these are disadvantages a firm must consider. Frank acts as the __________ in the business department buying center. D. entails actual rather than potential customers. I got another big order, and they just keep on coming." Which of the following accurately represents the countries that make up what is known as the BRIC countries? The United States wants to limit the amount of a product that can be imported into the country for a period of time by setting a maximum import quantity. consumers may view their roles differently in different countries. E. involves both actual and potential customers. Ethan considered three important attributes when deciding where he would do his banking: the convenience of the location, hours of operation, and interest rates for CDs. Marketing 3310 - Ch. 6 Flashcards | Quizlet His employees have learned that there isnt much point in making purchase recommendations for new equipment, because Bob is going to choose whatever he thinks is best regardless of their views. What role does Pedro play in the buying center? psychological. examining personal memories and knowledge. With a median age of 61, India has one of the oldest populations in the world. Where Caroline grew up, everyone knew everyone else, no one locked the doors on their house, and a persons word could be trusted. If a site visitor places items into the shopping cart and then leaves the site without making a purchase, several days later Zappos sends a humorous e-mail saying, "Let us show you what your shopping cart did while you were gone," along with a photo of a cute dog intended to represent the shopping cart. In this situation, Walmart buyers are engaged in a(n) __________ situation. A firms _____ reflects the set of values, traditions, and customs that guide its employees behavior. creating strong brands and store loyalty. Marketing to more rural populations is more costly than reaching urban areas. External agencies and government bodies publish safety ratings for cars to help consumers alleviate _____ risk. The same product design and features in all countries, with variations in the promotional campaigns country by country. The Russian population is poorly educated. Indias infrastructure for supply chain management is not up-to-date. A(n) _____ forms when a firm entering a new market pools its resources with those of a local firm to form a new company in which ownership, control, and profits are shared. She was leaning toward charging a, higher price than competitors to help demonstrate that, hers was a high-quality product. These influences on her spending decisions are all ________ influences. _____ involves the buyer considering their own personal knowledge about a product based on past experience. Recognizing this corporate culture, someone attempting to sell to Fordham Hardware should. Marketers are particularly interested in postpurchase behavior because Sales of electric components manufactured by Ricks company depend on sales of new cars. The growth rate of the world population will remain relatively constant in the future. B. This could be the result of, The process by which goods, services, capital, people, information and ideas flow across national borders is referred to as. Domestic firms developing a global entry strategy might consider franchising; however, the disadvantages need to be considered. The Marketers are particularly interested in post-purchase behavior because it entails actual rather than potential customers. Marketers are particularly interested in postpurchase behavior because it entails actual rather than potential customers. He offers them tastes of anything special he is cooking that day, and has a database with their birthdays, offering regulars a free meal on their birthday. A __________ limits the quantity of imported merchandise, thus minimizing competition faced by domestic products. Although the new computers will be more advanced in terms of their technology, the purchase itself will involve some of the same considerations as those used for previous purchases. These daily specials primarily provide the new product, When a firm sets its pricing strategy based on how it can, add value to its products or services it has embraced, When the floor rusted through on her old car, Kelly knew, she had a problem. This site is using cookies under cookie policy . Which of the following is the process of getting oxygen from the environment to the tissues of the body? A __________ is a type of reseller, a business that buys from other businesses but does not significantly alter the form of the products it buys. Marketers are particularly interested in postpurchase behavior because it. In pricing products in parts of Europe, including Italy, Spain, Greece and France, U.S. companies need to be aware that sales (i.e. Nearly all small businesses have consensus buying centers. Based on population growth rates in different regions, he should consider that. Sometimes consumers have second thoughts after buying goods that are expensive, infrequently purchased, or associated with a high level of risk. Quickly and professionally. temporal factors. it involves both actual and potential customers. The RFP process is used by buyers to allow customer input into value creation. The individual who controls the flow of information or access to important decision makers serves as the _____ in the buying center. the infrastructure is more advanced in most developing countries. Generally, people buy one product or service instead of another because they. information search decision rule self-actualization post-purchase limited problem solving. perceive it to be the better value for them. central mediator of postpurchase behavior, linking pre-choice product beliefs to postchoice cognitive structure, consumer communications, and repurchase behavior (Bearden and Teel 1983; LaBarbera and Mazursky 1983; Oliver 1980). The architect probably serves as a gatekeeper in the buying center. Sharon was considering. Chris is gathering information about the general economic environment in Nepal.